Hi there! We’re Mosaic — and this is our blog! We’ll be publishing quite a bit here — from our thoughts on food, to research, to freezing tips and meal reviews. But to start it all out, we figured we’d tell you a little bit more about who we are and where we came from.
Mosaic started back in 2018, when we (co-founders Matt and Sam) were searching for a better way to eat. As busy New York professionals, we were painfully aware of the trade-offs between health, convenience, price, and taste when it came to our food. No matter where we looked, we couldn’t seem to find all four of these elusive virtues in one package. The healthiest of our meals were the most time-consuming — and the most expensive. The tastiest were the worst for our health. And the most convenient were bland and repetitive. we knew there was a better way, and we decided to find it.
Our quest for the perfect meal led us to the freezer aisle of our local grocery store. We’d both eaten supermarket frozen meals in the past, but they weren’t a big part of our diets for the same reasons that they’re probably not a big part of yours: small portion sizes, tons of artificial ingredients, and bland flavors. But the experience led us to a crazy thought: what if we could create food that had the convenience (and low price) of the frozen aisle, but the amazing taste and healthiness of a home-cooked meal?
"Mosaic started back in 2018, when we were searching for a better way to eat."
We started by researching the frozen industry. It’s got a lot of stigma — and for good reason. Most of the frozen meals you’ll find on grocery shelves today are a far cry from the sort of hearty, delicious meals you can cook in a home kitchen. But the more we learned about the freezing process, the clearer it became that there’s nothing fundamentally bad about freezing; it’s just that for decades the frozen industry has been freezing food that was bad to begin with. Taste food before it’s cooled on one of Big Frozen’s factory lines, and you’ll notice that it has lots of the same problems that it has coming out of your home microwave: watery flavors, skimpy portions, and tons of preservatives.
As we dove deeper into the industry, we learned that frozen food itself actually has quite a few benefits: it’s incredibly sustainable (and helps prevent food waste); often more nutritious than fresh food (it locks in nutrients early and keeps food farm-fresh); and ultra-convenient. By the way — we'll be writing much more soon on why frozen food is amazing, and why we love it so much at Mosaic.
Convinced that we could do better, we set up shop in Matt’s Brooklyn apartment and started cooking. We went through hundreds of trials testing some of our favorite recipes in the freezer, defrosting them, and seeing how they did. We quickly learned that while not everything tastes good coming out of a microwave, a number of our favorite home-cooked meals performed remarkably well once defrosted.
We started sharing our food with friends and family, and it got rave reviews. That’s when we decided to turn our experiment into something bigger, moved into a commercial kitchen, and officially started Mosaic. We decided on a simple set of rules that guide Mosaic’s food ethos to this day: a focus on wholesome, mostly-veggie ingredients; real recipes cooked by hand; portions that satisfy; and nothing artificial, ever. In honor of our roots — and to ensure that we hold ourselves accountable to these rules — the last step before we launch any Mosaic product is still to cook it — and test it for quality — in Matt’s home kitchen.
As we grew our operation and laid the groundwork for Mosaic’s official launch, we learned quite a bit about the industry — including some deeply saddening facts about America’s food system: 40% of food America buys is wasted. Our country’s fruit and vegetable consumption is on the decline. And millions of people struggle with hunger every year despite increasingly efficient food production.
"We decided on a simple set of rules that guide Mosaic's food ethos to this day."
When we talked through these problems and what they mean for our world, we decided that it was our responsibility, as we built Mosaic, to help solve them. So we formalized our company’s mission — to make healthy, satisfying food accessible to everyone — and partnered with the non-profit City Harvest to rescue 2 pounds of nutritious food and distribute it to New Yorkers in need for every Mosaic box sold. That’s the foundation of our food philosophy, The Fresh Take, and it drives everything we do.
We opened Mosaic to the public about four months ago, and we’ve already shipped thousands of boxes throughout the Northeast. We’ve been overwhelmed by the positive response from our customers, and are so excited to connect with folks across the country who believe in our vision and mission. We’re looking forward to what’s to come, and excited to spread Mosaic’s ethos of good food for all to the world.
Thanks for reading, and for your support! More coming soon —
Matt and Sam